1. Types of Information We Collect
Personally Identifiable Information (or “PII”) means “personal information”, as this term may be defined in applicable laws, and is any information that can identify or is linked to a specific individual, such as your name, mailing address, telephone number (including mobile number), email address, credit card number, debit card number, bank account number, and other financial account information, birth date, gender, occupation, personal interests, demographic, location and household information, etc. To the extent you voluntarily provide your PII to us, we collect such information. For example, we may collect PII from you (to the extent permitted by law): (1) when you sign up for one of our products or services, such as when you interact with our “Residential Help Me Choose Tool” and similar tools, where we might collect information that includes your name, e-mail address, your air quality concerns, the names that you’ve assigned to your areas or rooms in your home, your heating/cooling system type, etc.; (2) when you join one of our mailing or contact lists; (3) when you register to participate in an event sponsored by us (such as a contest, sweepstakes, giveaway, promotion, survey, concert, festival, community fair, etc.); (4) when you enter into a transaction with us, such as ordering a product from us through our online store; (5) when you use or interact with a product or service of the IQAir Interactive Platform; (6) when you provide or share information using a product or service of the IQAir Interactive Platform; (7) when you send information via message, chat, blog, post or similar functionality using a product or service of the IQAir Interactive Platform; (8) when you create, share or link your personal profile using a product or service of the IQAir Interactive Platform, including linking or associating your profile on a third-party site or platform with your IQAir account; and/or (9) when you submit a request or inquiry to us via the IQAir Interactive Platform or otherwise (each of the foregoing is referred to hereinafter as an “Identification Activity”).
It is optional for you to engage in an Identification Activity. However, if you elect to engage in an Identification Activity, we may ask you for certain PII. Depending on the activity, some of the information we ask you to provide may be identified as mandatory and some may be identified as optional. If you do not provide the mandatory information for a particular Identification Activity that requires it, you will not be able to engage in that activity. In addition, if you use the IQAir Interactive Platform to send information to another person (e.g., a friend, a family member, etc.), we will also collect PII of that other person to the extent disclosed by you. We also collect the username and password for the email account you wish to import your contacts from, for example, and will only use it for that purpose.
Aggregate and Anonymous Information (hereinafter “AAI”) is any information that cannot identify or be linked to a specific individual. For example, we may collect anonymous group data (demographics, online browsing habits, interests and preferences, etc.) about users of our Site and purchasers of our products, participants of our sponsored events and activities, users and members of the IQAir Interactive Platform, etc. (hereinafter referred to collectively as “our Customers”). We also collect aggregate traffic data pertaining to the IQAir Interactive Platform, such as: total page views in a given time period; total impressions per ad; average amount of time that visitors spend on the IQAir Interactive Platform (or a part thereof) each time they visit; average amount of time that visitors spend on each page of any one or more parts of the IQAir Interactive Platform; percentage of visitors from a certain geographical area, etc. Moreover, we may combine “User Activity Information” (as described below) about you and other users of the IQAir Interactive Platform to generate aggregate information that reflects activities, habits, preferences, interests, etc. about our users as a group.
We also collect location-based information such as zip or postal code, city and state or province name. In addition, we may take PII and make it non-personally identifiable, such as by aggregating your information with information about other individuals, or by removing personally-identifiable elements (such as names) so as to “anonymize” or “de-personalize” your information, in accordance with applicable laws.
If and to the extent we use any UAI in a manner that identifies a specific user individually (e.g., if we are able to link or associate such information with a user’s name or address), it will be treated as PII. Otherwise, all UAI will be treated as AAI.
2. What We Do With the Information
As a general matter, subject to applicable privacy laws, we use information (PII and AAI) collected from and/or about our Customers to improve our products and services so that they are appealing to as many people as possible, to administer and maintain operations of the IQAir Interactive Platform, to offer, market and advertise products and services (including those from third parties outside IQAir with whom we do business (hereinafter referred to collectively as “our Business Partners”)) to our Customers, to administer and manage transactions and relationships with our Customers, and to personalize user experiences for our Customers.
2.1 Our Own Use of Information
2.1.2 Marketing & Advertising Purposes:
(a) Interest-based advertising on the IQAir Interactive Platform: We may use your PII and UAI to provide to you interest-based ads (i.e., ads potentially relevant or tailored to your interests) about products and services of IQAir and/or our Business Partners. For example, we show ads inside and/or alongside the videos you watch on IQAir.com. Sometimes, these ads are based on the topics or subject matters of the videos you are watching. However, to make these ads as relevant as possible for you, we may infer your viewing interests based on videos you have previously viewed on IQAir.com, and may use this information to associate your browser with relevant interest categories and show you ads relevant to your inferred interests. For example, if your prior viewing habits on IQAir.com suggest that you are affected more by a certain type of environmental pollutant than others, you might see more ads related to products that we consider to be more useful for such pollutants.
(b) Email marketing: If you provide your email address or mailing address to us (such as by joining one of our mailing lists), we may use such address to send you product and service offers, promotions, and advertisements from us and/or from our Business Partners in accordance with applicable anti-spam legislation. For instance, if you are a Canadian consumer, we will ensure to either obtain your prior express consent, or that your consent can be implied under the applicable Canadian anti-spam law. See Section 3.2 below regarding how to opt out of our email marketing.
NOTE: The Federal Communications Commission has published a list of domain names used by wireless service providers to transmit emails to wireless devices here. Wireless service providers must add new domain names to this list within 30 days of activating them. If your email address contains a domain name on this list (after the “@” symbol), then we will treat your email address as a wireless email address. However, the mere fact that you can retrieve emails from your regular Internet email account on your mobile/wireless device, does not make your Internet email address a “wireless” email address.
2.1.3. Market Research Purposes: We may use AAI (including UAI and AAI derived from PII) to conduct market research and analysis for ourselves as well as for our Business Partners.
2.2 Disclosure to Third Parties outside IQAir
2.2.1 Disclosure to our Business Partners: Subject to privacy laws that may apply in your jurisdiction, we may disclose, sell, and otherwise provide PII, AAI and/or UAI to our Business Partners so that they may market and advertise their products and services (including, without limitation, retail stores, finance, real estate, insurance, travel, automotive, telecommunications, technology, electronics, health, beauty, food, beverage, sports, leisure and entertainment goods and services directly to our Customers. See Section 3.2 below regarding how to opt out of such information sharing.
Please note, however, that we do not knowingly disclose or sell any of the following more sensitive information (if and to the extent collected by us) to our Business Partners for their separate marketing and advertising purposes (except with your prior opt-in consent): credit card number, debit card number, bank account number, and other financial account information; Social Security numbers, or other government-issued identifiers; personal health and medical information; information about personal sexual behavior or orientation; information pertaining to children under the age of 13 at the time of collection; and information indicating the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices (hereinafter referred to collectively as “Sensitive Information”).
In addition, from time to time, we may co-sponsor events and/or product/service offerings with third parties. If you participate in such co-sponsored events or offerings, any PII and UAI we collect from you based on your participation may be shared with our co-sponsors who may use such information for their own marketing and advertising purposes. YOU MUST CONTACT OUR CO-SPONSORS DIRECTLY IN ORDER TO OPT OUT OF THEIR USE OF YOUR INFORMATION FOR MARKETING AND ADVERTISING PURPOSES.
2.2.2 Disclosure to our Service Providers: We may disclose PII and UAI to our outside vendors and contractors who need to access such information in order to perform services (including, without limitation, transaction/payment processing, order fulfillment, contest/sweepstakes administration and prize fulfillment, data research and analysis, data collection and processing, data storage, data security, hosting and technical support for the IQAir Interactive Platform, and marketing and advertising support) for us (hereinafter referred to collectively as “our Service Providers”).
Generally, we require that our Service Providers use your information shared by us solely for the purposes of performing services for us and that they maintain the confidentiality, security and integrity of such information and not further disclose the information to others.
3. Information Access & Opt-Out
3.1 Information Access
If you have an active user account on the IQAir Interactive Platform, you may access and update your user account information and preferences at any time (subject to the scheduled maintenance of the IQAir Interactive Platform), by logging into your account and clicking on “My Account” and then changing your preference.
If you do not have an active account on the Site, or if you have provided your information to us offline, you may request to access, delete, update and correct your information as stored by us, by sending your request to us at European and Worldwide INCEN AG, Attn: Legal Department, Hauptstrasse 104 CH-9422 Staad Switzerland Attention: Update My Information. Your request will be processed as soon as possible.
You can opt out of all our marketing uses (including email marketing, mobile email marketing etc.) of your PII and UAI (if personally identifiable under applicable laws) as well as our sharing of your PII and UAI (if personally identifiable under applicable laws) with our Business Partners for their marketing uses by sending your request via email at [email protected] or postal mail at European and Worldwide INCEN AG, Attn: Marketing Department, Hauptstrasse 104 CH-9422 Staad Switzerland Attention: Marketing - Remove From Email List. We will endeavor to honor your request no later than 10 days after receipt (or within such applicable time period as required by law). To ensure timely processing of your request, please expressly state in your email or mail that you wish to opt out of all further uses and sharing by IQAir of your personal information for marketing purposes. Your opt out election, once processed by us, will stop, on a going-forward basis, all further marketing uses and sharing of your PII and UAI (if personally identifiable under applicable laws) by IQAir.
In addition, with respect to certain marketing uses of your PII and UAI (if personally identifiable under applicable laws), you may exercise your opt-out choice through the following alternative methods: Our email / mobile email marketing (i.e., sending marketing emails (including our newsletters) to your Internet email account or your mobile email account):
Use the opt-out means (e.g., an “unsubscribe” link) provided in a marketing email that you have previously received from us.
HOWEVER, please note the following:
Subject to more stringent privacy or anti-spam laws which may apply in your jurisdiction, your opt-out will NOT stop continued marketing and advertising uses of your information by those of our Business Partners with whom we have already shared your information prior to your opt-out. To opt out of their further use of your information, you must contact them directly (or use the opt-out means provided by them). Also, if you participate in an event or a product/service offering that is co-sponsored by us with one or more third parties, you must contact our co-sponsor(s) directly in order to opt out of their use of your information for marketing and advertising purposes.
4. Data retention
We will retain your PII for as long as your account is active or as needed to provide you products or services, and as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. AAI and UAI (if not personally identifiable) may be retained indefinitely.
5. Protecting Children
We take special care to protect the safety and privacy of children. All products and services of IQAir are intended for general audiences and are NOT directed to children. We do not knowingly permit children (and, in the U.S., children under age 13) to register on the IQAir Site for any product or service. We do not knowingly collect or solicit Personally Identifiable Information about Users which are children (or which are under age 13 if residing in the U.S.).
Children (and, in the U.S., children under age 13) should always ask their parents or guardians for permission before providing any Personally Identifiable Information to anyone online or through mobile devices. If you are a parent or legal guardian, we urge you to participate in your child’s online and mobile activities and to use parental control or other Internet and/or mobile filtering technology to supervise your child’s access to the Internet.
6. Cookies & Similar Technologies
We may collect information about your computer or device by using cookies and similar technologies. A “cookie” is a small file that is stored on the hard drive of your computer. Cookies are created when a user's browser loads a particular website. The website sends information to the browser which then creates a text file. Every time the user goes back to the same website, the browser retrieves and sends this file to the website's server.
We use both Session cookies and Persistent cookies on the IQAir Site. Session cookies are temporary files that are erased when you close your browser. When you restart your browser and go back to the site that created the cookie, the website will not recognize you. Persistent cookies are files that remain on your hard drive until you erase them or they expire. How long a cookie remains on your browser depends on how long the visited website has programmed the cookie to last. We use the following types of Session and Persistent cookies:
(a) Strictly Necessary Cookies: These cookies enable services you have specifically asked for, allow you to move around the site, and provide access to certain features (such as secure pages).
(c) Performance Cookies: These cookies (such as Google Analytics) collect information about how you use the website, for example pages you go to and any error messages you experience. These cookies do not generally gather information that identifies you.
(d) Functional Cookies: These cookies allow a website to remember choices you make, and tailor the website to provide enhanced content for you.
(e) Targeting Cookies: These cookies (such as DoubleClick’s DART) are used to tailor marketing and show you advertising that is based on your interests and behavior. For more information about interest-based advertising, visit the Network Advertising Initiative and/or the Self-Regulatory Program for Online Behavioral Advertising. Note that we may collect information concerning your online activities over time, across your devices, and as you navigate to different websites, including third-party websites.
We also use Flash cookies or similar technology for tracking purposes, saving preferences, or when serving and managing ads on the IQAir Interactive Platform. Flash cookies cannot be rejected, disabled, turned off, opted out, or deleted in the same way as regular cookies such as HTML cookies. Flash cookies may remain on your computer even after you have rejected, disabled, opted out, or deleted regular cookies. For information on Flash Cookies and how to manage and remove them, visit the Adobe Help Page.
Most browsers automatically accept cookies, but you may be able to modify your browser settings to decline cookies or notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. You can also choose to routinely and manually delete the cookies stored in your computer. If you choose to disable or reject cookies, you may still access the IQAir Interactive Platform, but some service features may become unusable or may not function properly. For more information on how to manage cookies in your web browser, see http://aboutcookies.org/. Note that if you erase or otherwise alter your browser's cookie file (including upgrading certain browsers), you may need to opt out again.
7. Data Security
Protecting the security of your Personally Identifiable Information that you share with us is of the utmost importance to us. Unfortunately, however, no data transmission over the Internet or any mobile or wireless network and no data storage can be guaranteed to be 100% secure. As a result, while we strive to protect your Personally Identifiable Information, we cannot guarantee or warrant the security of any information you transmit to or from or within the IQAir Interactive Platform, and you do so at your own risk. By providing your email address to us (whether on the IQAir Interactive Platform or otherwise), you acknowledge and agree that we may notify you by email in the event of a breach of security involving your Personally Identifiable Information.
We urge you to keep your password in a safe place and not to divulge it to anyone. Also, remember to sign off your account and close your browser window when you have finished your visit. This is to ensure that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place, such as a library or an Internet cafe.
8. Links to Third Party Sites, Services or Products